Launched in 2023, TradeLocker has rapidly become the platform of choice for brokers and prop firms looking to give their traders a modern, web-native trading experience. The platform powers a global roster of brokerage partners with native TradingView chart integration, code-free algorithmic trading and a B2B white-label proposition that's reshaping what brokers expect from their trading tech.
With the product moving fast and the broker partner list expanding, the brief is clear: build a brand and visual identity that match where TradeLocker is going, not where it started. Confident enough to sit on a trader's screen for eight hours a day. Distinctive enough to win broker boardrooms. Clear enough to grow without rebuilding again.
Otimo's scope covers brand strategy, positioning, narrative and a visual identity system, with a flexible framework ready for product, brokerage and trader-facing touchpoints. Strategy and design are delivered in-house.
TradeLocker is the latest addition to Otimo's growing portfolio of finance and infrastructure brands, including DeFi platform Solstice ($378M TVL on Solana) and Web3 gaming chain XR One. The new TradeLocker identity is set to roll out across 2026.
Danielle Dacunha
January, 03, 2026
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