A joint venture between three serious operators, Deus X Capital (institutional capital), APEX:E3 (AI-native telemetrics) and WH Sports (elite scouting and coaching), DXM is one of the more ambitious moves into motorsport's feeder grid in recent memory. The thesis is simple: in 21st-century motorsport, the only currency that should matter is talent.
The inaugural 2026 academy backs two drivers on their path to F1. Tommy Harfield, the highest-placed returning British F4 driver from 2025, currently with Chris Dittmann Racing. And Thomas Bearman, the 16-year-old Italian F4 runner-up of the 2026 Formula Winter Series, younger brother of Haas F1 driver Ollie Bearman, now racing with Van Amersfoort Racing.
Otimo's scope covers brand strategy, naming, narrative, visual identity, public website, marketing system, presentation deck, merchandise, brand guidelines and the 2026 car livery (in partnership with Brandon Seaber). Strategy, design and build are all in-house.
DXM is the latest in a growing motorsport portfolio for Otimo, which has previously worked with Ducati, Subaru and electric flying-car racing series Airspeeder. The DX Motorsports brand goes live ahead of the 2026 racing season.
Danielle Dacunha
December 21, 2025
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