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F1 helmet design is one of the most scrutinised craft exercises in sport, where every line, colour and sponsor placement is read at speed by millions of viewers around the world.
F1 helmet design is one of the most scrutinised craft exercises in sport, where every line, colour and sponsor placement is read at speed by millions of viewers around the world.
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The challenge was to bring Solstice into Formula 1 without disrupting the visual language of Ollie Bearman’s existing helmet identity. It needed to feel native to the sport, not like sponsorship layered on top.
The challenge was to bring Solstice into Formula 1 without disrupting the visual language of Ollie Bearman’s existing helmet identity. It needed to feel native to the sport, not like sponsorship layered on top.
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Every angle of the helmet was tested through live 3D render studies to evaluate sponsor placement, typography, colour transitions and visual clarity across its complex geometry. Built for motion as much as aesthetics, the final design was refined to perform under race-day speed, broadcast close-ups and the intense visual scrutiny that defines Formula 1.
Every angle of the helmet was tested through live 3D render studies to evaluate sponsor placement, typography, colour transitions and visual clarity across its complex geometry. Built for motion as much as aesthetics, the final design was refined to perform under race-day speed, broadcast close-ups and the intense visual scrutiny that defines Formula 1.
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The final identity was shaped through an iterative development process that moved from hand-drawn concept sketches to digital artwork and live 3D render testing. Each route was evaluated for sponsor placement, surface flow, visual balance and how the design would behave across the helmet’s complex geometry before being refined into a final race-ready direction.
The final identity was shaped through an iterative development process that moved from hand-drawn concept sketches to digital artwork and live 3D render testing. Each route was evaluated for sponsor placement, surface flow, visual balance and how the design would behave across the helmet’s complex geometry before being refined into a final race-ready direction.
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The final helmet identity was designed to work as a complete 360-degree object, with every angle carefully considered to maintain balance, visibility and impact from front-facing broadcast shots to rear and overhead race photography.
The final helmet identity was designed to work as a complete 360-degree object, with every angle carefully considered to maintain balance, visibility and impact from front-facing broadcast shots to rear and overhead race photography.
The finished design balanced bold brand visibility with the visual rhythm of modern Formula 1 helmet aesthetics, creating a one-off race identity that felt distinctive in motion, striking in close-up and cohesive across every broadcast, paddock and photographic moment.
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With the final concept resolved, the helmet needed to work not just as a design object, but as a recognisable sponsorship asset across every real-world race moment.
With the final concept resolved, the helmet needed to work not just as a design object, but as a recognisable sponsorship asset across every real-world race moment.
From hero close-ups to full-track photography, the final helmet identity was built to deliver visual impact from every perspective. Bold enough to stand out in motion, refined enough to feel authentic to Formula 1, and cohesive enough to carry Solstice’s first motorsport moment with credibility.
From hero close-ups to full-track photography, the final helmet identity was built to deliver visual impact from every perspective. Bold enough to stand out in motion, refined enough to feel authentic to Formula 1, and cohesive enough to carry Solstice’s first motorsport moment with credibility.
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The challenge was to bring Solstice into Formula 1 without disrupting the visual language of Ollie Bearman’s existing helmet identity. It needed to feel native to the sport, not like sponsorship layered on top.
The challenge was to bring Solstice into Formula 1 without disrupting the visual language of Ollie Bearman’s existing helmet identity. It needed to feel native to the sport, not like sponsorship layered on top.
The helmet’s visual language was extended into a limited-edition merchandise system, translating the race identity across jackets, caps and teamwear pieces to create a cohesive sponsorship presence that lived beyond the helmet and into the paddock experience.
The helmet’s visual language was extended into a limited-edition merchandise system, translating the race identity across jackets, caps and teamwear pieces to create a cohesive sponsorship presence that lived beyond the helmet and into the paddock experience.
To extend the activation beyond race day, the helmet identity was adapted into collectible apparel and commemorative print pieces, creating physical brand assets that carried the same visual energy into fan culture, team presence and post-race storytelling.
To extend the activation beyond race day, the helmet identity was adapted into collectible apparel and commemorative print pieces, creating physical brand assets that carried the same visual energy into fan culture, team presence and post-race storytelling.
What started as a one-race sponsorship became a complete motorsport brand expression, built across one of the most iconic objects in sport. From early concept sketches to final production specifications, every detail was designed to ensure Solstice arrived on the Formula 1 grid with visual credibility, clarity and impact.
By extending the identity beyond the helmet into merchandise, collectible assets and race-week storytelling, the project transformed a sponsorship moment into a fully realised trackside brand system — one designed to perform in motion, in broadcast and long after race weekend had ended.
What started as a one-race sponsorship became a complete motorsport brand expression, built across one of the most iconic objects in sport. From early concept sketches to final production specifications, every detail was designed to ensure Solstice arrived on the Formula 1 grid with visual credibility, clarity and impact.
By extending the identity beyond the helmet into merchandise, collectible assets and race-week storytelling, the project transformed a sponsorship moment into a fully realised trackside brand system — one designed to perform in motion, in broadcast and long after race weekend had ended.
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These shifts translated into measurable improvements:
1.8M+
1.8M+
Potential impressions
300K+
300K+
Content reach
120K+
120K+
Engagement views
35%+
35%+
Awareness uplift